TV INTERACTIVA
Belo artigo o da Wired sobre a televisão interactiva, a odisseia de já quase 20 anos de diversas formas de televisão não tradicional, desde a «enhanced tv» até aos dias de hoje. Excerto: "Audiences are lazy and TV still caters to the lowest common denominator," quipped Fifth Wheel and Blind Date Co-Executive Producer Harley Tat. "We're operating from a heady place where we're thinking about the future, but plenty of viewers don't have PCs and haven't upgraded their cell phones in years. If the information isn't right in front of them while they're microwaving mac and cheese, it's not going to happen. ETV has to be so simple that they can do it half-baked and horizontal on the couch."
.
Belo artigo o da Wired sobre a televisão interactiva, a odisseia de já quase 20 anos de diversas formas de televisão não tradicional, desde a «enhanced tv» até aos dias de hoje. Excerto: "Audiences are lazy and TV still caters to the lowest common denominator," quipped Fifth Wheel and Blind Date Co-Executive Producer Harley Tat. "We're operating from a heady place where we're thinking about the future, but plenty of viewers don't have PCs and haven't upgraded their cell phones in years. If the information isn't right in front of them while they're microwaving mac and cheese, it's not going to happen. ETV has to be so simple that they can do it half-baked and horizontal on the couch."
.
<< Home