SERÁ QUE O TABLÓIDE RESULTA?
Esta é quase sempre a dúvida de quem edita jornais em formato broadsheet e encara uma mudança de formato. o diário britãnico «The Independent» vai fazer uma experiência curiosa, publicando em simultâneo edições broadsheet e tablóide durante um período experimental. o Spectator analisa o assunto e faz prognósticos:In the end, though, I suspect that re-packaging, if you will forgive the term, is not the most important issue. Tony O’Reilly, the Independent’s proprietor, is to be congratulated for investing some £5 million in the tabloid scheme when he is already losing so much money. But it would have made more sense to invest some of that cash in improving the newspaper. To use the jargon of the trade, it is all about content. Some new writers would not come amiss at the Independent. When the Daily Mail went tabloid in 1971 (it used, and still uses, the strange word ‘compact’) it also changed and improved its editorial offering, though this was an evolutionary process. That option is still open to the Independent. The paper will not truly revive without editorial investment.
It seems unlikely that this move will herald an immediate transformation of the British press. But if the Independent has a modest success, others may follow its example. The Daily Telegraph and the Times risk emphasising some of their more down-market aspects if they go tabloid. Their readers might be forgiven for believing they were reading a middle-market newspaper. I would also guess that the readers of the Telegraph, being older and more conservative, would be most inimical to a change in format. The Guardian is the broadsheet paper most likely to follow the Independent’s example, though printing considerations may hold it back. My feeling is that some sort of Rubicon has been crossed, and that in two or three years there may be a quality tabloid newspaper on sale throughout Britain.
Esta é quase sempre a dúvida de quem edita jornais em formato broadsheet e encara uma mudança de formato. o diário britãnico «The Independent» vai fazer uma experiência curiosa, publicando em simultâneo edições broadsheet e tablóide durante um período experimental. o Spectator analisa o assunto e faz prognósticos:In the end, though, I suspect that re-packaging, if you will forgive the term, is not the most important issue. Tony O’Reilly, the Independent’s proprietor, is to be congratulated for investing some £5 million in the tabloid scheme when he is already losing so much money. But it would have made more sense to invest some of that cash in improving the newspaper. To use the jargon of the trade, it is all about content. Some new writers would not come amiss at the Independent. When the Daily Mail went tabloid in 1971 (it used, and still uses, the strange word ‘compact’) it also changed and improved its editorial offering, though this was an evolutionary process. That option is still open to the Independent. The paper will not truly revive without editorial investment.
It seems unlikely that this move will herald an immediate transformation of the British press. But if the Independent has a modest success, others may follow its example. The Daily Telegraph and the Times risk emphasising some of their more down-market aspects if they go tabloid. Their readers might be forgiven for believing they were reading a middle-market newspaper. I would also guess that the readers of the Telegraph, being older and more conservative, would be most inimical to a change in format. The Guardian is the broadsheet paper most likely to follow the Independent’s example, though printing considerations may hold it back. My feeling is that some sort of Rubicon has been crossed, and that in two or three years there may be a quality tabloid newspaper on sale throughout Britain.
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